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Getting the Most ROI from Company Swag

Effective budget planning is key to getting the most ROI from company swag. Here’s a quick way to turn company swag from expense to investment:

1. The first step in swag planning is to determine your "why"

Ask yourself:

What's the purpose of your swag?

Is it for employee engagement, events, or branding?

Once you understand your goals, you can make more informed decisions about what type of swag to invest in.

For example, if your goal is to increase employee engagement, you might consider swag that fosters teamwork, such as team shirts or jackets.

2. Next, it's important to plan for variety.

Offering a diverse range of swag items will cater to different preferences and ensure everyone gets something they like.

Remember, your team likes having a choice! In your swag, include a range of items that fit the different lifestyles of your employees, such as:




Water bottles

3. Lastly, prioritize quality over quantity.

You're better off investing in a few high-quality items that people will use and appreciate rather than a lot of low-quality items that people will throw away.

Don’t waste time and money on cheap, useless swag with your logo slapped on top.

The worst kind of swag is the one people don’t want to use.

Now, I want to hear from you! What's your go-to swag item?

Do you have a favorite company swag item that you always use and love? Share your favorites in the comments below!

Remember, with the right planning and budgeting, your company swag can be a powerful tool for branding, employee engagement, and marketing. So, start planning your swag today and watch your brand grow!

And if you ever need help – shoot Ink’d an email and let’s talk.

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