What is company swag?

Jay
Aug 14
2 min read

We talk a lot about swag at Ink’d Stores. But let’s back up, what actually is company swag?

SWAG started as slang. Over time, in the business and promotional world, it’s become an acronym: Stuff We All Get.

You’ve probably heard it around at events, trade shows, or company kickoffs.

A few other takes you’ll hear:

Stuff With A Guarantee
Souvenirs, Wearables, And Gifts

Cute, sure. But here’s the truth: Good swag is stuff people actually want to keep, wear, and use. We think about it a little differently. Swag isn’t just giveaways, it’s the gear that makes your brand stick.

So What Does Company Swag Really Mean?

It’s not just giveaways.It's not clutter.It’s not some cheap thing that ends up in a drawer or a trash can.

Company swag is a tool. It builds brand awareness. It connects teams. It makes people feel seen. And when done right, it gets used.

What Makes Swag Work?

Great company swag:

Feels like it belongs in your wardrobe or on your desk
Represents the brand without screaming it
Gets picked over and over again
Starts conversations

Swag Is Strategy

Think about it. You’re launching a new initiative. Hiring your 100th employee. Hosting your annual event. Swag isn’t an afterthought; it’s part of the moment.

Unique Company Swag Ideas

Here’s what’s working now:

Cork Base Ceramic Mug

Clean design, cozy vibe. The cork bottom protects desks and adds a premium feel.

Rocketbook Executive Flip Notebook Set

Handwritten notes that save to the cloud? Yes, please. A hit with hybrid teams and remote professionals.

Foldable Wireless Optical Mouse

Sleek, compact, and travel-friendly. A smart giveaway for sales teams or conference goers.

Laser Engraved Leatherette Coasters

Modern, durable, and desk-ready. Ideal for employee gifts or thank-yous.

Magnetic Powerbank

No more cable chaos. A tech-forward piece that keeps your logo on every desk.

Snackle Box (Yes, really.) A mini charcuterie tackle box. Unexpected, memorable, and guaranteed to get people talking.

Don’t Know Where to Start?

Tell us your people. We’ll help you pick the right mix. Swag doesn’t have to be wasteful. It can be the thing that builds connection, and gets used again and again.